The upcoming CBS legal drama Cupertino has drawn attention for sharing its name with the Californian city that Apple calls home, yet offering little that reflects the region in reality. The show’s first trailer suggests an awareness of its setting, but appears to fall short in representing the area’s landmarks and demographics.
Despite the title, the series is not connected to Apple TV. Instead, it is positioned as a drama focused on legal battles between technology giants and their employees. Early impressions of the trailer, however, indicate that it does not capture the character of the city it is named after.
What the trailer shows
Viewers hoping to glimpse familiar sights will be disappointed. There is no sign of Apple Park in the trailer, and the footage lacks recognisable Cupertino locations. For a production that leans on the city’s name for identity, the absence of authentic settings has been noted as a shortcoming.
The trailer instead presents a more generic backdrop, one that does little to evoke the specific geography or atmosphere of the real Cupertino. This gap between the show’s title and its visual presentation has become a central point of discussion.
Concerns over representation
Real Cupertino residents were reportedly left puzzled by the trailer. Beyond the missing local landmarks, the footage does not reflect the city’s majority Asian population. This absence of demographic representation stands out given how prominently the show borrows the city’s name.
The mismatch between the drama’s setting and the community it claims to depict has raised questions about how faithfully the series will portray the place it is named after. For a city defined in part by its diversity and its status as a technology hub, the trailer’s approach appears disconnected from the reality on the ground.
As a legal drama, the series aims to explore tensions between powerful technology companies and the people who work for them, a theme with clear relevance to a region synonymous with the tech industry. Whether the full show addresses the concerns raised by its trailer remains to be seen.
The series is being produced for CBS under the title Cupertino, positioning it within the network’s line-up of scripted dramas.
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Image: appleinsider.com
