The iPhone 17 and Apple’s other older handsets have become considerably more expensive following the debut of the iPhone 18 Pro and iPhone Duo. As the launch event drew to a close, Apple confirmed a price increase across its entire range of older iPhone models that remain available to buy.
The rise appears to be roughly £80 (around EUR 86) across the board, matching the price bump applied to the iPhone 18 Pro and iPhone 18 Pro Max compared with last year’s models. With no vanilla iPhone 18 announced, the iPhone 17 remains the current base model, albeit at a higher cost.
How the new prices break down
Following the change, the iPhone 16 now sells for around £630 (previously roughly £550). The 256GB iPhone 17E has moved to about £550, up from its launch figure of around £470. The vanilla iPhone 17 with 256GB of storage, which cost around £630 a week ago, is now roughly £710. The iPhone Air has also crossed its launch threshold, rising from around £790 to approximately £870.
This is not the first price increase Apple has introduced this year, but it is the first time its smartphones have been affected. In June, the company raised prices on a long list of products, including iPads, Macs, HomePods, and the Apple Vision Pro. Those earlier increases ranged from 6% on the most expensive products to a 54% hike for the Apple TV. The current iPhone increases fall between 10% and 16%, fitting the same pattern.
A wider industry trend
Apple is far from the only company adopting such moves. Google has raised the price of the Pixel 11 series by around £80, while Samsung increased the cost of the Galaxy S26 and Galaxy S26 Plus by a similar amount compared with the Galaxy S25 range.
Beyond smartphones, consumer electronics including the PlayStation 5, laptops, and even cars are becoming more expensive. Much of this is attributed to memory price increases driven by enormous demand from the artificial intelligence industry.
Retailers typically take some time to update their pricing, so shoppers may still be able to secure an iPhone at last week’s figures before the changes filter through.
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Image: phonearena.com
