Apple Pay has arrived at Hobby Lobby, with the arts and crafts retailer beginning to roll out support for the contactless payment method at its checkouts. The change follows years of the chain avoiding the technology, and comes as a welcome development for customers who had grown increasingly frustrated by its absence.
Shoppers can now potentially collect their crafting supplies without reaching for a physical wallet, provided their local store has enabled the feature. Reports indicate that support is available at certain locations, though it has not yet been introduced across the entire retail network.
Where Apple Pay Is Available
Customers have discovered that Hobby Lobby has added tap-to-pay functionality at select stores. The rollout does not appear to be uniform, meaning availability may vary depending on the branch. Anyone hoping to use the service is advised to confirm whether their nearest location supports it before heading to the checkout.
Accounts of the change have circulated widely on social media over the past week, with posts appearing on Facebook, X and Instagram. One shopper, Dmiyah Johnson, noted on Facebook that her local Hobby Lobby now supports tap-to-pay at the till.
A Shift for the Retailer
The introduction of contactless payment marks a notable change for a company that had long resisted the technology. For years, the retail arts and crafts giant did not offer Apple Pay, prompting complaints from customers who preferred the convenience of paying with their phone or smartwatch.
The gradual nature of the rollout suggests that additional stores may gain support in the future, though the retailer has not detailed a wider timeline. At present, the ability to pay with Apple Pay at Hobby Lobby depends entirely on whether an individual location has enabled the feature.
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Image: appleinsider.com