Dyson has expanded its range with 10 new products, revealed at a dedicated showcase in Berlin called “Dyson Unveiled”. The launch spans floor care, air purifiers, and health and beauty tech, and includes the company’s first-ever toothbrush. It follows last year’s event, when the brand introduced 11 new products.
For much of its history, Dyson released only a handful of products each year, beginning with vacuums, fans and air purifiers before adding beauty tech such as the Supersonic hair dryer and the Airwrap in 2016. That measured pace has now given way to a far larger annual output, timed to coincide with IFA 2026, the major European technology showcase.
According to Chief Engineer Jake Dyson, the newest devices combine the company’s mechanical engineering with artificial intelligence, vision systems and machine learning, producing products designed to see, understand and respond to their surroundings.
Oral Care and Beauty Tech
The CameraJet toothbrush marks Dyson’s entry into oral care. It houses a tiny camera and is described as the first oral care tool to use AI-powered vision to detect and target gaps between teeth. The device brushes, liquid flosses and dispenses mouthwash. It costs around £395 and is available now. Dyson is also addressing oral care with a camera-equipped toothbrush and a water flosser.
On the beauty side, the Airsmooth is Dyson’s first dedicated dryer brush, using smart heat control and dual-bristle technology to dry, smooth and lift hair in a single motion. It retails for around £195 and can be ordered from 8 September.
The Corrale CoolShine straightener draws on the success of the Airwrap, featuring flexing plates with active cooling that dry hair while limiting exposure to damaging heat. It costs around £260 and reaches shelves on 15 September.
Air Purification
Dyson has also overhauled its air care range. The HushJet Pure Cool Plus Formaldehyde is a compact high-performance purifier and fan designed for large spaces, which the brand says delivers three times the power of its predecessors. It will be available in the autumn for around £475.
The larger HushJet Big Plus Quiet Cool Pure Plus Formaldehyde is described as Dyson’s most powerful purifier, engineered for long-range air projection and multiroom purification. It features an angled pipe design and a rotating mouth.
The 2026 line-up reflects Dyson’s move away from a slow, occasional release schedule towards a broader annual launch across cleaning, air care, health and beauty categories. The CameraJet toothbrush, priced at around £395, is available immediately, while the Airsmooth dryer brush can be ordered from 8 September and the Corrale CoolShine straightener arrives on 15 September.
