Peloton has launched its first foldable and least expensive treadmill, aiming to capitalise on a global running boom and rebuild momentum from its pandemic-era success. The company introduced three new machines on Tuesday, alongside fresh artificial intelligence tools for runners, walkers and hikers.
The new range comprises the foldable Tread Flex (around £1,650), the Tread Vision (around £2,600) and the Tread Plus Vision (around £5,000). All three go on sale on 1 October. The AI features form part of the company’s Peloton IQ platform, which now caters for a broader mix of activities.
With marathons across the United States seeing a surge in participants, Peloton chief executive Peter Stern said the firm hopes to “connect with a much wider audience” through its new treadmill models and AI features.
From Pandemic Peak to Subscription Focus
Peloton, which combines internet-connected exercise machines with streaming and on-demand workout classes, has experienced considerable volatility since launching its first stationary bike in 2014. Revenues rose quickly in the early years, driven by online instructors who built a keen following among home cyclists. Sales exceeded 4 billion US dollars in 2021 as the COVID pandemic sparked a home-fitness boom.
Once the pandemic subsided and people returned to gyms and outdoor exercise, the company struggled. Falling revenues, mass redundancies and several safety recalls pushed its share price down from a peak of 151.72 US dollars in December 2020 to around 5 US dollars at present.
As machine sales slowed, Peloton shifted focus to app subscriptions, which can be used without a bike or treadmill. For a monthly fee, subscribers gain access to thousands of digital classes in cycling, running, yoga, Pilates, Barre and more. Subscriptions now account for nearly 70% of the company’s revenue, up from 20% at the start of the pandemic. At its earnings call last month, Peloton described fiscal year 2026 as its “first full year of net profitability”.
Foldable Design and Higher-End Models
The Tread Flex can fold to 50% of its floor footprint, a benefit for those with small flats or workout rooms. The machine is better suited to walkers, hikers and people seeking lower-impact exercise than to dedicated runners.
The Tread Vision, aimed at walkers, joggers, runners and strength trainers, features a 23.8-inch swivel screen with Sonos-tuned speakers and a camera integrated with Run Analysis, one of the new AI features in Peloton IQ.
The Tread Plus Vision is described by the company as “built for high-mileage training and elite athletes”. It uses a slat-belt deck and a ball-bearing system and includes all the new AI features. It is an upgraded version of the Tread Plus, which was rated the best luxury treadmill for 2026. All three treadmills go on sale on 1 October.
